Marketing is Hard: Art vs. Soup - Artist's Reception Day
Art is all about emotion - people crave emotional rides. I have more feelings than I need, but bottling them for sale challenges me. I have to translate the emotions first, and then package them in some identifiable format, which is the part that's hardest for me to understand. I understand soup. Soup is an art form. Quality comes at base from the raw ingredients. The recipe documents the chef's labor-intensive process of finding balance between individual flavors and textures (yes, there is work in soup.) Like any other art, the ultimate reward is finding something that's good for the artist and also for the audience. Those lucky few in the chef's inner circle get to taste the soup and get excited: OMG. This is the best soup ever. You could sell this. My taste is pretty eclectic; I try to create more of what I love so I can love more of it. If I find someone who loves what I do enough to pay for it, that shared love is more reward than money. Having m...